THE BEGINNING
Love of vintage
I grew up in the 5th arrondissement of Paris, in the heart of the Latin Quarter . My mother worked as a housekeeper for wealthy families, and sometimes their children would get rid of designer clothes that we could never afford. These clothes sparked in me a fascination for quality fashion and the world of second-hand. At a very young age, I admired the timeless elegance of Parisian women , always chic and sophisticated. While browsing the thrift stores of the Marais , I discovered my very first vintage Burberry trench coat . This piece embodies for me the essence of the know-how and elegance that I still seek today .
MOVEMENT
The creation of the brand
Before launching LOVAGAIN, I had already created ChicClothesShoes, an enriching entrepreneurial adventure that allowed me to better understand the second-hand market. However, by creating LOVAGAIN, I wanted to go further by aligning my activity with my personal values and a more sustainable vision of fashion. Slow fashion , particularly popular with younger generations and those looking to consume more responsibly , has become the founding philosophy of LOVAGAIN. Each piece I select reflects this conviction. My goal is to offer a cutting-edge, iconic collection, in line with current trends, while emphasizing the history of each garment .
THE PRESENT
Our philosophy of sustainability
What excites me about vintage fashion is the rarity and quality of these pieces. Clothes from the past were made to last for decades, with craftsmanship that is reflected in every detail. I like to imagine the artisans and workers who worked to create these timeless garments. Our customers don’t just come to buy a piece of clothing, they acquire a piece of history. It’s a transmission, an inheritance . Whether it’s Burberry trench coats, Max Mara wool coats, or Dior bags from the John Galliano era, these pieces are not simply fashion items. They embody a lifestyle, a quality that is rarely seen today.
THE CHALLENGES AHEAD
One of our biggest challenges is to continue to find exceptional vintage pieces , as their rarity is only increasing. It is this constant search that fuels our passion : unearthing treasures and making them accessible to our customers . Authenticity is also at the heart of our approach. We have implemented a rigorous selection and authentication process to guarantee our customers 100% authentic pieces. This requires in-depth expertise in brands, cuts and manufacturing techniques. We know that traceability and authenticity are essential expectations today, which is why we offer a lifetime guarantee on the authenticity of each item sold at LOVAGAIN .
A MESSAGE FOR OUR CUSTOMERS
With LOVAGAIN, you do much more than just make a purchase: you become ambassadors of responsible and sustainable fashion . Each piece you buy has a past, a soul, and by wearing it, you contribute to perpetuating its history. My wish is that these clothes continue to be loved and passed down from generation to generation. By visiting our online store, I hope you will feel the sensation of discovering a hidden treasure in an exclusive vintage market , with carefully selected pieces that immediately captivate your gaze.